In a strategic move aimed at broadening accessibility, the Anaheim Ducks are transitioning their local game broadcasts to a combination of direct-to-consumer streaming and local broadcasts. This decision seeks to enhance fan engagement by reaching more viewers throughout the Ducks' TV market, an important shift in how the team connects with its audience.
For the upcoming season, 65 of the Ducks' games will be broadcast on an over-the-air channel in Los Angeles, specifically Channel 13. Here lies a notable attempt to make the games available freely to a wider audience. In addition to the traditional broadcasts, every game will be streamed regionally via the Victory+ streaming service, a platform that distinguishes itself by offering content at no cost to viewers.
Victory+ plans to be a free, ad-supported service, accessible on smart TVs, tablets, and smartphones starting this September. This approach not only leverages modern streaming technology but also ensures fans do not have to reach into their pockets to enjoy the games.
"We are so pleased to announce that fans in our entire television market, via stream or traditional television (cable or over-the-air) will see locally broadcast games free of charge," asserted Ducks president Aaron Teats. This clear emphasis on accessibility underscores the organization’s commitment to removing financial barriers for fans wishing to follow their team.
The Ducks' comprehensive broadcast strategy covers a considerable regional territory, including Orange, Los Angeles, Riverside, San Bernardino, San Diego, Imperial, Santa Barbara, and Ventura counties, as well as Hawaii. By providing free streaming and accessible broadcast options, the Ducks hope to unite and expand their fan base across these areas.
The transition comes in the wake of the expiration of their contract with Diamond Sports Group, which ended at the close of the 2023-24 season. The situation is further complicated by Diamond Sports Group's ongoing bankruptcy proceedings in Texas. Despite these challenges, Diamond Sports Group will continue to carry games for eight NHL teams during the 2024-25 season and maintains agreements with the Los Angeles Angels (MLB) and the LA Clippers (NBA).
The Ducks have not navigated this shift alone. Partnering with A Parent Media, a company specializing in broadcast arrangements, they aim to bolster the quality and reach of their broadcasts. Jason Walsh, the chief operating officer for A Parent Media, noted, "The Ducks are already a significant content coordinator and have a team president with a broadcasting background," highlighting the synergy and expertise driving this new endeavor.
Fans can expect familiar voices to guide them through the games, with Brian Hayward and John Ahlers continuing their roles as part of the Ducks' broadcast team. This continuity is vital for maintaining a consistent and engaging viewing experience.
In addition to the Ducks, other NHL teams are making similar broadcasting shifts. The Florida Panthers have moved their local broadcasts to Scripps Sports, and the Dallas Stars plan to stream their games regionally on Victory+. These changes reflect a broader trend in the sports broadcast industry towards more flexible, accessible viewing options.
Aaron Teats emphasized the organization's objectives, stating, "It is a significant organizational priority to connect Ducks fans with our entire market and for every fan in our region to have the opportunity to watch Ducks games without cost across multiple, accessible platforms." This strategic decision not only prioritizes current fans but also aims to attract new ones by leveraging innovative broadcasting methods.
By embracing both traditional and new media platforms, the Anaheim Ducks are setting a new standard for sports broadcasting. Their approach is a forward-thinking endeavor designed to meet the evolving needs of a diverse and widespread fan base. As the landscape of sports media continues to change, the Ducks' proactive strategy ensures they remain connected with their fans, wherever they are.