Starting with the 2025-26 season, basketball fans will witness a new chapter in the broadcasting of "Inside the NBA." An iconic and beloved program, "Inside the NBA" will expand its reach, airing on additional networks as part of a groundbreaking agreement involving the NBA, TNT Sports, and ESPN. This development, announced recently, promises to enhance the viewing experience for fans worldwide.
New Broadcasting Horizons
The agreement comes on the heels of the NBA resolving its legal dispute with Warner Bros. Discovery. This resolution has paved the way for "Inside the NBA" to continue its tradition of excellence through TNT Sports in Atlanta under a robust 11-year contract. Fans can look forward to seeing the familiar faces of Charles Barkley, Kenny Smith, Shaquille O'Neal, and Ernie Johnson as they continue to grace high-profile NBA events across various networks. As Adam Silver, the NBA Commissioner, articulated, "The opportunity to continue the iconic and Emmy Award-winning 'Inside the NBA' is a huge win for basketball fans everywhere."
A Strategic Partnership
Part of this landmark agreement involves a significant exchange between ESPN and TNT Sports. Beginning in 2025, ESPN will exchange its exclusive rights to 13 Big 12 football games and 15 Big 12 basketball games each season with TNT Sports. This strategic move allows TNT Sports to enrich its sporting portfolio, providing fans with a diverse range of high-quality sports content.
Moreover, TNT Sports will gain a global license to create, produce, and distribute NBA content, a development that will undoubtedly enhance the global footprint of the NBA. This will include featuring TNT Sports-produced content on the NBA's official website and app, thereby reaching an even broader audience and tapping into the fervor of international basketball fans.
Global Reach Expansion
Part of the expansion strategy includes Warner Bros. Discovery securing a package of live games to broadcast outside the United States. This portion of the agreement is poised to bolster the NBA's international presence, allowing fans around the globe to experience the thrill and excitement of live NBA games.
Maintaining Traditions Amid Change
While innovations and changes are on the horizon, some traditions remain steadfast under the new broadcasting structure. ESPN will continue to produce "NBA Countdown," ensuring that fans receive the insightful commentary and analysis they have grown accustomed to. This balance of tradition and innovation promises to maintain the integrity and appeal of NBA broadcasts.
The multi-faceted agreement reflects the NBA's commitment to enhancing its broadcasting landscape while ensuring that iconic programs like "Inside the NBA" remain a central part of the basketball viewing experience. As fans anticipate the unfolding of these new developments, the melding of legacy and innovation is sure to deliver an enriched viewing experience, engaging basketball aficionados around the world.